To profit from a craze; to join a trend.

Etymology:

  • US 1899. A bandwagon carried the musicians at the head of a parade or at a political rally, beckoning others to follow. When used to refer to politics, jumping on the bandwagon suggests following the crowd for the excitement of the event rather than any firm conviction in its direction or truthfulness. The phrase is first attested in a letter by Theodore Roosevelt in 1899:
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After the incredible success of Cadbury's latest low-fat chocolate bar, Nestlé has jumped on the bandwagon, and released a low-fat version of Kit Kat..

Submitted on September 01, 2009

Additional definitions for 'jump on the bandwagon':

Jump on the BandwagonTo show interest to do something because it is popular and everyone seems to be doing it
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跳上潮流

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    "jump on the bandwagon." Phrases.com. STANDS4 LLC, 2024. Web. 29 Mar. 2024. <https://www.phrases.com/phrase/jump-on-the-bandwagon_4810>.

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