add insult to injury

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To further a loss with mockery or indignity.

Etymology:

  • This was derived from the fables of Phaedrus in the first century CE. The story was of a bald man who swats at a fly which has just landed on his head, but instead hits himself on the head. The fly comments, "You wished to kill me for a touch. What will you do to yourself since you have added insult to injury?" The actual wording appears in English from the middle of the 18th century.

As if the hostile takeover weren't enough, to add insult to injury they scrapped ninety percent of our products and replaced them with their own.

Additional definitions for 'add insult to injury':

add insult to injuryTo further a loss with mockery or indignity; to worsen an unfavorable situation.
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"add insult to injury." Phrases.com. STANDS4 LLC, 2019. Web. 22 Mar. 2019. <https://www.phrases.com/phrase/add-insult-to-injury_1894>.

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